INITIATIVES

INITIATIVES

“The EGA was established to allow industry leaders to sit at our own table for the first time”
Austin Johnston, CEO + Founder of AKJOHNSTON Group and EGA President

THE EXPERIENTIAL MARKETING INDUSTRY AS A WHOLE, PAVING A PATH FOR INDUSTRY-WIDE GROWTH AND SUCCESS

IMPROVING INTERAGENCY RELATIONS, CREATING NETWORKING OPPORTUNITIES AND INDUSTRY ALIGNMENT


ESTABLISHING BEST PRACTICES

THROUGH LEADERSHIP, SHARING COLLECTIVE WINS, AND COLLABORATION

INNOVATING, CREATING CONTENT AND SHARING LEARNINGS FROM TOP INDUSTRY PROFESSIONALS